Many academic fields assume that maximizing utility is synonymous with rationality (& marvel at how bad humans are at it). But the real world very rarely allows such clean analysis - maybe we’re not so irrational after all?
The Fiction of Optimization (Klein, 2002) - https://drive.google.com/open?id=1NhdnC01cmOhqZuS9Apg5TmblXEdwJM3j
Rapid Decision Making on the Fire Ground (Klein et al, 1988) - https://apps.dtic.mil/dtic/tr/fulltext/u2/a199492.pdf
Bounded Rationality (Stanford Encyclopedia of Philosophy) - https://plato.stanford.edu/entries/bounded-rationality/
Varieties of Indecisive Experience: Explaining the Tendency to Not Make Timely and Stable Decisions by Georges A. Potworowski A - https://deepblue.lib.umich.edu/bitstream/handle/2027.42/75906/potwo_1.pdf?sequence=1
Irrational time allocation in decision-making | Proceedings of the Royal Society B: Biological Sciences - https://royalsocietypublishing.org/doi/full/10.1098/rspb.2015.1439
Neural correlates of dueling affective reactions to winwin choices - https://www.pnas.org/content/pnas/111/30/10978.full.pdf
Maximizing Versus Satisficing: Happiness Is a Matter of Choice - https://www.pnas.org/content/pnas/111/30/10978.full.pdf
Motivational Basis of Dissonance:The Singular Role of Behavioral Consequences - http://ux1.eiu.edu/~cfsjs/reprints/Dissons.pdf