Whats the harm in a little white lie? Well, if you tell enough of them, you may be able to steer an electorate.
Cognitive Ability and Vulnerability to Fake News by David Z. Hambrick, Madeline Marquardt - https://www.scientificamerican.com/article/cognitive-ability-and-vulnerability-to-fake-news/
Fake news: Incorrect, but hard to correct. The role of cognitive ability on the impact of false information on social impressions (Keersmaecker & Roets, 2017) - https://www.sciencedirect.com/science/article/pii/S0160289617301617
Knowing the Truth is not enough: The Resilience of Discredited Information - http://citation.allacademic.com/meta/p_mla_apa_research_citation/2/0/4/7/2/p204726_index.html
Beliefs Dont Always Persevere: How political figures are punished when positive information about them is discredited (Cobb et al, 2008) - http://www.dartmouth.edu/~nyhan/positive-misinformation.pdf
Frequency and the Conference of Referential Validity (Hasher & Goldstein, 1977) - https://web.archive.org/web/20160515062305/http://www.psych.utoronto.ca/users/hasher/PDF/Frequency%20and%20the%20conference%20Hasher%20et%20al%201977.pdf
Influence: The Psychology of Persuasion by Robert Cialdini - http://elibrary.bsu.az/books_400/N_232.pdf
Did Russia Affect The 2016 Election? Its Now Undeniable by Molly McKew - https://www.wired.com/story/did-russia-affect-the-2016-election-its-now-undeniable/
From Paul Kennedy, it’s possible that the backfire effect isn’t as universal as previously believed - https://www.poynter.org/news/fact-checking-doesnt-backfire-new-study-suggests